Jeff Sykes is the Chief Strategist at Solar Choice. Solar Choice is one of Australia's oldest solar companies with experience across residential, commercial and utility-scale solar farm projects. In the commercial sector, Solar Choice's role is to provide impartial advice via a free service to businesses to help them find an optimal solar solution via a competitive tender.
Jeff holds an MBA from the Australian Graduate School of Management and has a background in finance at a major Australian bank. His expertise extends across designing and optimising solar systems to meet commercial requirements, finding appropriate financing solutions to enable businesses to unlock the potential of solar without upfront costs and delivering independent advice on different solar technologies.